A campaign for challenger brand OPPO, introducing the Reno13 Series.
The concept positions the phone’s AI capabilities as a creative companion, assisting users in capturing moments as art.
It adopts a stylised tone, brought to life through quirky captions and endearing characters
The concept positions the phone’s AI capabilities as a creative companion, assisting users in capturing moments as art.
It adopts a stylised tone, brought to life through quirky captions and endearing characters
Life itself is an extraordinary exhibition.
Featuring talent across our local creative community, the campaign includes artists behind hair salon Usfin Atelier, the team curating the culinary wonder Baba's Place, and Ari Kiko from fashion label Kiko Vintage.
Alongside the hero content, a suite of supporting assets explores each collaborator’s ideas and creative processes through BTS interviews, all shot on the Reno13.
The Extraordinary Exhibition x Baba's Place
BTS: Interview with Usfin Atelier
BTS: Interview with Baba's Place
Credits
Creative Company: Odd Assembly @oddassembly
Creative Director/Art Director: Sharon Wu
EP/Director: Odd Assembly
Producer/1st AD: Olivia Lei @_olivialei_
DOP: Gary Morris @garymorris__
1st AC: Jubilee Chan @rainyjubilee
Gaffer: Simon Walsh @sa_walsh
Best Gaffer: Clay Elliot
Best Gaffer: Tobias Andersson @botobiasandersson
Grip: Christopher Davies @sydney_grip
Best Grip: Joe Bruneteau @joebruneteau
Production Designer: Dodge Pangburn @dodgepangburn
H&MU: Chris Chisato Arai @chrisarai
Stylist Assist: Oliver Whitehouse @oliver_wh_
PA/BTS: Melanie Or @_melanieor
PA: Khushi Patil @girlsthatmosh
Edit/GFX/Online:
Sharon Wu @sharonne.wu
Melanie Or @_melanieor
VFX: Odd Assembly @oddassembly
Colourist: Marcus Friedlander @marcus.friedlander
Gear: Lemac @lemac_australia
Talent:
Ari Kiko @ari_kiko @kiko.vintage
Alex Kelly @alexkelly95 @babasplace__
Molly K-C @molly_ck @babasplace__
Zaal Kaboli @kingkaboli @babasplace__
Daniel Jianing Liu @danieljianing @usfinatelier
Koji Shintome @koji.074 @usfinatelier
Moeko Furuya @moeko_furuya @usfinatelier
Yuta Hoshi @hoshiyuta @usfinatelier
Creative Director/Art Director: Sharon Wu
EP/Director: Odd Assembly
Producer/1st AD: Olivia Lei @_olivialei_
DOP: Gary Morris @garymorris__
1st AC: Jubilee Chan @rainyjubilee
Gaffer: Simon Walsh @sa_walsh
Best Gaffer: Clay Elliot
Best Gaffer: Tobias Andersson @botobiasandersson
Grip: Christopher Davies @sydney_grip
Best Grip: Joe Bruneteau @joebruneteau
Production Designer: Dodge Pangburn @dodgepangburn
H&MU: Chris Chisato Arai @chrisarai
Stylist Assist: Oliver Whitehouse @oliver_wh_
PA/BTS: Melanie Or @_melanieor
PA: Khushi Patil @girlsthatmosh
Edit/GFX/Online:
Sharon Wu @sharonne.wu
Melanie Or @_melanieor
VFX: Odd Assembly @oddassembly
Colourist: Marcus Friedlander @marcus.friedlander
Gear: Lemac @lemac_australia
Talent:
Ari Kiko @ari_kiko @kiko.vintage
Alex Kelly @alexkelly95 @babasplace__
Molly K-C @molly_ck @babasplace__
Zaal Kaboli @kingkaboli @babasplace__
Daniel Jianing Liu @danieljianing @usfinatelier
Koji Shintome @koji.074 @usfinatelier
Moeko Furuya @moeko_furuya @usfinatelier
Yuta Hoshi @hoshiyuta @usfinatelier